Decoding marketing in a data-first world


After three years, the exchange4media Group is organising the Delhi edition of its flagship event Pitch CMO Summit locally. The conference’s 2022 edition will start at 11:30 am on June 29, 2022, at The Leela Ambience in Gurgaon. Colours Marathi is the conclave’s presenter, and ABP News, Fancode, DoubleVerify, and Bobble AI are its co-gold partners. ICFAI Group is the Knowledge Partner, Pixis and Kantar are the Associate Partners, and Xapads is the Innovation Partner for the summit. 

The summit’s current subject is “Marketing in a data-first world.” 

This year’s Pitch CMO Summit Delhi 2022 has an impressive lineup and programme. The conference will begin with a presentation by Nipun Marya, CEO of iQOO, after Dr Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld and exchange4media, gives the welcome address. Businesses have taken use of the power of data as a result of the significant changes in the process of collecting client data. Marya will discuss how iQOO entered the crowded smartphone market and completely transformed it using data insights. 

Data insights and analytics have greatly influenced top-gear marketing, even for a brand like Maruti Suzuki. Shashank Srivastava, Senior Executive Director, Maruti Suzuki India, will deliver a special speech on “Maruti Suzuki Driving Data-Driven Marketing” and share his thoughts on the subject. 

Panasonic, a long-standing participant in the consumer electronics market, has been attempting to boost its omnichannel game with customer data. Shishir Agarwal, Head, Brand & Marketing Communications, Panasonic India, will speak on behalf of the company and share information about Panasonic’s omnichannel transition driven by the power of data. 

Collectively, the advertising sector is heading toward a system that continuously gathers user data. Thus, it is crucial to establish a trustworthy and reliable digital ecosystem that is devoid of frauds and scams that are automated. Arvind Mathur, Product Head at mFilterIt, will discuss “Using Technology & Data for Building Brands: Challenges and Opportunities” in his presentation. 

The need for audio and smart wearables has also increased recently, and several market participants have quickly recognised and met this demand. Utsav Malhotra, COO, Noise will take the stage to deliver his unique talk on “Leveraging Data To Make A “Noise”,” representing a power brand in the category. 

Watch this space as we announce the names of additional speakers who will be presenting at the Pitch CMO Summit 2022 on June 29, 2022, starting at 11:30 AM. On the day of the event, registration will start at 10:30 AM. 

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