Does festival advertising need a rethink?


In August, households in India unknowingly prepared for attacks from two sides before the end of the year. A ton of requests for her family’s WhatsApp group and almost the same flood of ads. we are.

Their first appearance signifies the sounding of Indian festival trumpets.

Few would deny that India has a constant stream of multicultural festivals. However, the lack of diversity in Indian festival promotions is starting to creep into consciousness and will soon irritate people more than my uncle’s poetic wishes about the magic of Diwali lights and the beauty of the Christmas spirit. maybe.

Think of the countless commercials showing smiling families, super-clean homes, and baskets of sweets and chocolates laid out casually on hand-polished tables.

These ads also love to grab the attention of their viewers. Back in her 2021 Diwali ad on Amazon India, the mother-son duo met a man who helped find a hospital bed for a boy during the second wave of coronavirus. shown.

Gave me he likes ads? Yes, it is. But there are too many such ads. Amazon has created a similar emotional advertisement for Raksha Bandhan. Surf Excel has also become famous for anti-Holly ads like this one.

“We see more and more emotional storytelling at celebrations.

Prashant Gopalakrishnan, Founding Partner and Business Strategist at Talented, said: Gopalakrishnan

DDB Mudra Creative Head Iraj Fraz has compiled a list of recent celebration ads featuring maids and security guards. I made it clear that I accepted as a professional.

“While the advertising industry must look to long time favourites like children and dogs to find new targets for festive generosity, the advertising industry needs time with me. We have to see our story,” says Fraz.

That doesn’t mean all festival advertising is outdated and boring. Some are to the test, including his ad for his Netflix edition in 2016, his AI ad for his Cadbury starring Shah Rukh Khan in 2021, and his Facebook pooja Didi in 2020. endured.

Great creative works come from dedicated artists. With nearly similar ads running now, there’s a stronger assumption that either the agency has run out of fuel or the client isn’t too keen on approving creative work.

National Creative Director Leo Burnett Vikram Pandey (Spikey) said: Gopalkrishnan of Talented said.

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