Emami gets Katrina Kaif for Mantra Masala


Emami Agrotech, the branded food division of the Emami Group, has announced the appointment of actor Katrina Kaif as the brand ambassador for its spice line, ‘Emami Healthy & Tasty Mantra Masala.’

Kaif’s vibrant and pleasant personality image, which also resonates with today’s Indian men and women, was judged to be appealing and the appropriate option to become the face of ‘Mantra’ spices.

Her dedication to her career and the unique flavour she infuses into each of her characters perfectly complemented the brand’s steadfast commitment to its customers to offer the finest in taste, flavour, and aroma to cooking.

Katrina Kaif’s involvement in Mantra’s project is anticipated to appeal to a broad demographic of Indians across all age groups and taste preferences. Additionally, Kaif will be featured in a commercial for Mantra Masala by the company.

On the occasion of this collaboration, Jayant Goenka, Director of Emami Group, stated, “We are incredibly pleased to be affiliated with Katrina Kaif, one of the leading and vivacious performers of Indian film.” We believe she is an excellent fit for Mantra Masala since her credibility, hard work, and dedication align with the ideals of our company. We do think that her notoriety and sizable fan base will improve our relationships with consumers across the nation and make Mantra a preferred brand of spice. Additionally, we have created aggressive marketing strategies for Mantra to reach around 25 lac outlets (direct and indirect) in the upcoming three years.

Emami is a well-known brand in India that is well-known for its quality and effectiveness, according to Kaif. I’m honored to be affiliated with such a prestigious company, and I’m convinced that the Emami Healthy & Tasty Mantra spice line will quickly become a favorite among Indian households as well. I do not doubt that the audience will adore both our new campaign and the extensive selection of goods Emami Healthy & Tasty Mantra has to offer.

Emami Healthy & Tasty Mantra provides a distinctively designed assortment of pure & blended powder spices and flavor enhancers. At Jaipur, these are produced in a cutting-edge factory.

Mantra Masala will be offered in a variety of pack sizes ranging from 8 gm to 200 gm at price points ranging from Rs 5 to Rs 110 through general & modern trade and e-commerce channels.

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