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Shubhlakshmi

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What Is “Scarcity Principle” and How Brands Use It

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Malaika Arora invests in Ahikoza

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Cleartrip appoints Shubham Khurana as head of brand marketing

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KitKat breaks for good

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Mahindra reveals five new electric SUVs on INGLO platform

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Beardo’s latest campaign features Vicky Kaushal

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Jumboking rolls out #BurgersonThego campaign

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Titan’s Skinn and Ogilvy come up with light-hearted Rakhi video

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Sara Ali Khan sells Flipkart’s Shopsy

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Hyundai Tucson aims to command its path to success

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Expert Views

G.O.A.T - Brand Labs

G.O.A.T Brand Labs expands its purse of ethnic lifestyle brand across...

Siva Sai Krishna Reddy N -
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Strengthening its handbag of ethnic lifestyle manufacturers in 2023, G.O.A.T emblem Labs has lately announced the purchase of Imara - a popular...
Kantar

Kantar: rising inflation is a key concern for Indians.

Shraddha Gajanan Batwal -
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Kantar, the world’s leading analytics and marketing company has just released insights from its 2nd edition of the India union budget survey. This survey...

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