Godrej Aer Matic unveils a new TVC campaign


Godrej aer, India’s leading bathroom, car and home fragrance brand, unveiled its TVC campaign, If rooms could talk, they would only ask for Godrej aer matic, according to the campaign, because it keeps the room fresh with automatic fragrance sprays. Each refill unit provides up to 2200 air sprays and can hold a room smelling fresh for up to 60 days. This is complemented by a flexible-control timer that sprays every 10, 20, or 40 minutes, giving users complete control over the fragrance interval.

The TVC, created by Creativeland Asia, examines the importance of fragrances for relaxation, but with a quirky twist, and proves that ‘rooms can talk’ by demonstrating a conversation between non-living objects. It all starts in the living room with a vacuum cleaner, a sofa, a television remote, and a wall clock. They are discussing and panicking about the fact that it is family movie night, and they must be prepared. When the Godrej aer matic is placed in the room, it emits a refreshing scent that relaxes and lifts the spirits of the other objects in the room.

“There’s nothing more relaxing than spending quality time with your family, and fragrance plays a key role in uplifting the mood,” Somasree Bose Awasthi, Godrej Consumer Products‘ Chief Marketing Officer, said of the new campaign. The fresh fragrance of Godrej aer matic creates happy and relaxed family moments. This elegant fragrance schedules its sprays according to your preferences, such as every 10, 20, or 40 minutes. With the help of intelligent VFX, the new TVC emphasises these critical features of the product, making it more attractive for consumers to watch. There’s also a Bluetooth-enabled bright matic version.”

“If rooms could talk,” according to Anu Joseph, Chief Creative Officer, Creativeland Asia, is a fertile space for a brand that has always been quirky in its communication. We’ve pretty much demonstrated what would happen if objects in a living room prepared themselves for a family movie night in this commercial. The stage is set for aer matic to make a grand entrance and bring order to the chaos. A word about the actors: they were hilarious and couldn’t stop talking.”

Godrej aer matic is priced at 569 and comes in four fresh scents: Cool Surf Blue, Fresh Lush Green, Violet Valley Bloom, and Petal Crush Pink. Each kit includes a single device unit as well as a refill. After its cycle is complete, replace the air freshener refill unit with any of the four fragrances available for INR 285.

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