HI LIFE grants Connect Digital as its Digital Marketing AOR


Connect Digital, a creatively led social agency from India, was awarded the social media mandate for HI LIFE – Luxury for Essentials. Following a multi-agency pitch, the business was awarded the mandate and might service the account from its city office.

HI LIFE, a women-oriented business that introduced luxury in Feminine Hygiene, tending, and Well-being Essentials in 2016, recently provides organic sanitary pads, intimate spray, and collagen booster online in India.

Connect Digital is chargeable for Hi Life Women’s digital marketing planning and implementation, keeping with the mandate. The agency is responsible for the company’s content generation and strategy.

 “We are delighted to collaborate with Connect Network to further strengthen our digital media efforts for HI LIFE in India,” stated Sanjiv Nischal, founding father of HI LIFE Women, India. The agency’s goal is precisely aligned with each other, and we are confident that the partnership will end in a unified outcome. Our campaign’s objective is to provide clear communication which will allow us to interact with clients from all segments. within the upcoming months, we hope to develop a strong brand narrative for HI LIFE through Connect Digital.”

 Haresh Nayak, CEO & founding father of Connect Network Inc., commented on the mandate victory, saying, “We’re glad to interact with HI LIFE India as their digital partners. The brand is targeted to elevating the standard of living for girls everywhere by making high-end necessities accessible, we are determined to strengthen HI LIFE’s presence through value-driven engagement to create it the foremost prevalent luxury brand for intimate care among the growing audience base.

 Additionally, Charu Rawat, Assistant chairman for Connect Digital, stated, “With digital media at the middle of our lives, we are excited to want HI LIFE’s digital presence to the following level.” While we’ll still adhere to the brand’s fundamental pillars of being organic, quality-obsessed, and luxury-possessed, we’ll specialize in further improving the merchandise positioning within the wellness sector. We are also interested in tapping into the country’s environment enthusiasts and eco-friendly demographic to make a unique community for the brand.”

The agency will build unique digital campaigns for the brand and so on to determine strong respect for the audience, all to skyrocket the brand’s recall value.

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