Honda’s New Campaign Marks The 20th Anniversary of The Activa Scooter Brand


Honda Motorcycle and Scooter India, has dispatched an extraordinary mission denoting the twentieth anniversary of its leader item – Activa. The mission presents the Activa 6G, the twentieth commemoration restricted version model with a film.

Intellectualized by Dentsu One, a Dentsu Aegis Network division, the mission intends to praise 20 years of adoration and harmony among Activa and its clients. In the film, the valuable relationship of a couple on their commemoration is depicted, where the spouse shocks his better half by getting back the new commemoration release of Activa 6G.

Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI), the lone Honda in the Indian 2Wheeler industry is the hundred percent auxiliary of Honda Motor Company Ltd., Japan, begun its Indian tasks at Manesar (District Gurgaon, Haryana) in May 2001. Notwithstanding being probably the most youthful part in the Indian bikes market, Honda’s consistency of giving great items and administrations has won the hearts of more than 46 million cheerful Indian clients and slung HMSI to turn into India’s second-biggest bike organization today.

National creative director of Dentsu One, Titus Upputuru said that they wanted to celebrate this journey of 2 decades with a special story that not only reflects on the beautiful past but shows the great promise of a special forthcoming and also, they thought it would be great to see the voyage through the eyes of the husband even as he recreates the duo’s very first interaction inside the college reading room, which was good fun bringing the playful calligraphy to life.

Executive Vice President of Dentsu One, Abhinav Kaushik said that Activa is not just a scooter brand for millions but a gem of memories and most of India would have taken a ride on an Activa since its introduction in 2001. He added that the twentieth-anniversary edition of Activa marks this beautiful journey of a brand that has garnered the love and affection of Indians and the film shows the story of a pair that comes a full circle down the retention lane with this anniversary edition. He also added that a lot of things in this long period might have changed but not the love, trust, and this beautiful relationship with the brand.


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