Increasing fake news : media has put its trust in data-driven stories


The pandemic and the consequent lockdowns had been one of the largest disruptors of human life in history. The scenario within the pandemic instances has changed loads – each in phrases of human behaviour and those are a method to health.

To recognize and gauge the behaviours throughout the country, the Godrej group conducted studies examine, which sought to analyse the day-by-day routines, habits and gestures adopted through the people to make their lives more tolerable at some point of the 10 months of lockdown across 13 cities of India.

The study’s findings showed how humans across cities, age groups and genders have replied to the attempting instances. while some have located splendid interest toward altruism and monetary prudence, others have taken steps to defend their fitness and intellectual health. The findings similarly helped Godrej to drive effective narratives within the media with authentic tales depicting the Godrej thought leadership in the stated areas.

In an exclusive communique with Adgully for their unique column on PR Conversations, Sujit Patil, VP and Head company brand and Communications, Godrej Industries Ltd and associate groups, shared points of interest from this studies and the way they plan to leverage the equal for their PR and communique campaigns.

The concept of our ‘Little things We Do’ studies emerged from a marketing campaign that we did simply earlier than the pandemic. We had released a video with an equal name to focus on the ‘Little matters We Do” as a group to make our clients’ lives higher and brighter. submit the onset of pandemic and the subsequent lockdowns, we felt humans needed a reminder that even little contributions can result in big change.

Amidst the pessimism and scepticism in the environment, we desired to discover how little contributions via human beings and organisations have created a long-lasting effect on the lives of humans around them. The goal changed into to convey to the fore the ‘suitable’ things that human beings have performed to relieve the perils of the pandemic.

The study findings show how humans across towns, age groups and genders have responded to the attempting times, even as a few have found brilliant interest towards altruism and monetary prudence, others have taken steps to protect their very own health and mental wellbeing. It has a direct reference to some of the classes that we perform in viz., ergonomic furniture, personal hygiene, safety, snacking, home equipment, and many others. The findings helped us drive positive narratives within the media with authentic stories depicting the Godrej idea leadership within the said areas.

The research become undertaken based on interviews with over 2,750 Indians across diverse cities like Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, Pune, Chandigarh, Indore, Kochi and Lucknow among Sep and Dec 2020.

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