iQOO’s new campaign with OMG Content and FilterCopy


iQOO has started stepping forward in the huge market of smartphones with killer flagship smartphones. iQOO launched the iQOO 8 Series in China in August 2021. There had been rumors that suggested the iQOO is going to launch all these smartphones in India in the month of September. But sadly, the brand is not going to launch the 8 series in India this month. In place of that, we will be witnessing IQOO announcing the iQOO Z5 smartphone this month.

IQOO showing its extraordinary performance and absolute power has partnered with the content arm of Omnicom Media Group, popularly known as the OMG Content and FilterCopy which is a short-form and easy to consume content channel part of the Pocket Aces, which is also a Digital Entertainment Company, in order to promote iQOO Z3.

It was a stand-alone campaign that featured actors Aditya Pandey and Rohan Shah. It went live on August 7th. It was trusted with the imagination of creating organic fitment for the Gen-Z, it focuses on gaining more than 10 million impressions all over digital platforms with easy consumable humorous content.

Chief Content Officer Omnicom Media Group, Shailja Saraswati Varghese said, “ The campaign has been made in such a way that it will resonate with iQOO’s attitude towards pointing up the happiness of exploring for its GenZ consumers.

In today’s times, humor is a much-needed method of content presentation and video production accurately captures the nature of it for the targeted audience. The upcoming age is a fascinating period of time and the combination captures this wonderfully with situations Gen Z encounters day today.

The iQOO Z3 smartphone is considered to be one of the most powerful devices in the segment. Its features include a Qualcomm Snapdragon 768G 5G processor, 64 MP autofocus primary camera, 55W Flash Charger. In simple words, it is a #FullyLoaded offering for the Gen-Z for the ones who need power-packed experiences.

Chief Marketing Officer at iQOO, Gagan Arora said, “ iQOO Z3 is the first smartphone to be launched in India with a top-notch Snapdragon 768G processor. It is fully loaded and will give a very smooth gaming experience to the customers. We are sure that the right audience will enjoy it very much.”

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