Khatabook aims to digitize services for MSME


Keeping up with account books in a conventional manner is a tedious interaction. In the course of the most recent couple of years, most organizations, regardless of their size, have wanted to digitize their processes and make them consistent and viable. 

Keeping the need to digitize independent companies and develop them as a top priority, Khatabook, the advanced accounting stage, was dispatched in January 2019. Addressing afaqs!, Ved Prakash Yadav, VP, development and promoting, Khatabook, says, “We understood that as far as accounting, there was an express need to digitize certain administrations for MSME. The application helps the dealers in advanced record-keeping, yet in addition, getting their collections quicker and better.” 

Khatabook at present has 10 million dynamic clients and is accessible to the nation in more than 13 dialects, including Hindi, English, Tamil, Telugu, Kannada, Bengali, Assamese, and Marathi. Scheduling payments, sending point by point week by week or month to month reports, sharing installment connections and QR codes are a portion of the application’s provisions. 

The essential interest group of the application is little to average-sized Kirana (neighborhood) stores, however, on a more extensive scale, any Indian business can profit from our administrations, similar to providers, wholesalers, and little vendors. 

Conceptualized by creative agency Fatmen, Khatabook’s new advertisement campaign, including cricketer MS Dhoni, addresses the effect of COVID on private companies. Named ‘Dhande ka vaccine’, the mission expects to teach entrepreneurs about the benefits of taking on computerized business arrangements by conquering age-old practices. 

We got Dhoni on board last year since he fits in for what our image relies on. Trust and dependability are the things we were searching for in our image diplomat. The knowledge for our new mission was the need to digitize the small businesses much further, in light of COVID. Simple admittance to business accounts is a need that our application tackles and Dhoni, as ‘Dhande ka specialist’, endorses these answers for entrepreneurs. 

The mission has been dispatched in five languages, including Hindi, Marathi, Bengali, Tamil, and Telugu. The four-week-long campaign is accessible across media stages like OTT, social media, and on mobile applications like ShareChat. In Gujarat and Maharashtra, Khatabook is likewise taking a gander at print advertisements for its item, Biz Analyst. 

It should be noticed that the application is rivaling any semblance of OkCredit, QuickBooks, and Xero. 

One of the application’s provisions is that retailers can add clients and every one of the exchanges against them and, thus, keep up with individual credit records for every one of their clients. The application additionally sends updates about the cash due, with the goal that entrepreneurs can deal with their incomes effectively. 

Yadav makes reference to that numerous private ventures are yet to be digitized, and the stage will expand its endeavors toward this path in the coming months. “The stage is right now intending to develop its incomes by 30% in the following quarter,” he finishes up.

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