Today maybe it is all easy for everyone who wears corrective lenses or glasses, including me. The process of having your eyesight checked and having your glasses made just takes a few minutes.
But a few years ago, it was not as simple as it is now. People had to put a lot of time and effort into getting the corrective lenses, and owning a fashionable pair was expensive.
Along with co-founders Sumeet Kapahi and Amit Chaudhary, Bansal started Lenskart, an Indian online eyewear portal, in November 2010 in Delhi. Today, the company provides a wide range of goods both offline and online, including sunglasses, contact lenses, and prescription glasses.
Today, Lenskart has established a reputation for itself as one of the biggest and best Omni Channel Experience suppliers, allowing customers to place orders both in-person and online.
What was once a small business that catered to 30 clients per day now serves more than 3000. With the completion of a $200 million investment round led by Alpha Wave Global, Lenskart’s valuation has increased by over a third to $ 4.5 billion (previously Falcon Edge)
The Marketing Strategies That Assured Its Success
The brand has not only created an online presence, but also a strong offline presence. Customers may schedule eye check-ups through the app from the convenience of their homes and receive testing there as well.
The user interface for Lenskart is fantastic. The company has added the essential tools to its websites and mobile apps so that customers can choose to do virtual trials in addition to making direct purchases from the company.
After obtaining materials from China, Lenskart began producing its line of eyewear. In Gurugram, this manufacturing facility was created. Lenskart has established itself as a market leader through in-house production and promoting itself as a quality provider.
Ad Game On Point
When various elements are taken into account, a brand can become great. While the product and service quality are important indicators of success, marketing methods also provide a solid foundation.
A number of the most compelling and intriguing commercial campaigns have been associated with Lenskart.