Liqvd Asia bags digital mandate of Nippon India Mutual Fund


Liqvd Asia has won the social media and marketing rights for Nippon India Mutual Fund. The agency will look after all the digital verticals of Nippon India.

Liqvd Asia is a 360-degree digital marketing agency with a physical presence in Mumbai, Gurgaon, and Singapore. It is an independently owned and artistically motivated digital marketing business that was founded in 2013. It serves all aspects of Digital marketing be it digital media strategy, design, or technology. The strength of the firm is above 100 employees. The company serves more than 30 clients. The top clients are Siyaram’s, Zee Media, SBI, ICICI, Johnnie Walker, GMAT, BOB Financial, OCBC Bank, Digiboxx, and Glanbia to name a few. The agency has also bagged 3 awards at IDMA 2019

One of India’s largest mutual funds is Nippon India Mutual Fund (NIMF). Its Assets under management disclosed a figure of Rs 240364.38 crores and 113.66 lakhs folios (as of June 30th, 2021). Under the Indian Trusts Act of 1882, the Nippon India Mutual Fund (NIMF) was created as a trust. The Sponsor is Nippon Life Insurance Company (NLI), and the Trustee is Nippon Life India Trustee Ltd (NLITL). MF/022/95/1, issued June 30, 1995, is the company’s SEBI registration number.

Nippon India Mutual Fund CMO Sandeep Walunj stated, “The mutual fund industry is observing unprecedented growth. With the rising number of new investors progressively taking control over their investments there has been a noticeable variance in investors’ behavior in recent few years. Digital technology has deranged the way financial service companies communicate with their customers. In the context of transforming market dynamics, we wanted a strategic firm to help our social media strategy. We are pleased to join hands with Liqvd Asia. Their expertise in financial service and broad understanding of across industries will help our brand grow and achieve the desired communication goals.”

Nippon India Mutual Fund’s whole digital verticals will be designed, implemented, and managed by the agency, which will encompass social media management, digital creative development, influencer management, and overall brand recognition. The partnership will benefit both parties by increasing consumer involvement for Nippon India Mutual Funds and expanding Liqvd Asia’s client base.

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