Motivator wins media mandate for Spexmojo


Motivator India has bagged the media mandate for Spexmojo, India’s online eyewear brand. Motivator will be looking after the brand’s traditional and digital media handles including content management and strategy development.

The largest eyewear discovery portal in India is Spexmojo. Thousands of eyewear brands and collections of frames are available, including the most popular worldwide names, as well as the latest designs, forms, and colors. With a touch of customization, its clever A.I. based online platform allows you to discover the finest of the eyewear purchase alternatives near you. The USP (Unique Selling Proposition) of the brand is its best prices, supreme quality, and trending designs, and world-class expertise in dispensing.

The concept that Spexmojo is applying will revolutionize the optical business in several ways, from procuring high-quality items to dispensing customers’ preferred options in a no-compromise buying process. Working with Motivator will improve the effectiveness of this fresh idea’s communication, commented, Shobit Gupta, promoter director, Spexmojo Technologies.

Motivator is a media firm that works with both global and Indian corporations, as well as innovative technology-driven start-ups. Motivator, headquartered in Delhi, is one of GroupM’s fastest-growing agencies. The firm has offices in Mumbai, Bangalore, Thrissur, and Chennai, and serves over 60 different clients.

Motivator, a media firm owned by Group M India, focuses on helping new companies thrive. It is a privately held firm. It offers a wide range of services, including media planning and purchasing, digital, content, activation, research, analytics, e-commerce, and more, depending on the needs of the customer. Its prime locations are Gurugram, Bengaluru, Chennai, Mumbai, and Thrissur.

“At Motivator, we are continuously honing our expertise to cater to the needs of emerging brands. There is a mutual alignment of ambitions as SpexMojo drives towards becoming India’s largest eyewear discovery platform. We look forward to assisting them on their path to success.,” Mausumi Kar, managing director, Motivator, said.

“We’re talking about a disruptive concept and product that will transform the eye care industry. We share the Spexmojo team’s enthusiasm and are pleased to be working directly with the brand from the start,” Eeshita Ghosh, Motivator’s general manager, said.

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