Madison Media Started in 1988 by the legendary Sam Balsara Madison World, the holding company of Madison Media. Today is a 24-year-old diversified communication group. The company has joined hands with M.P. Birla cement.
The account was won in a multi-agency pitch. It will be handled by Platinum Media, a unit of Madison World, based out of Kolkata. After initially operating as a full-service agency up to 1994, they got into specialization. Overall, Madison World today has 23 units across ten specialized functions in Advertising, Media, PR, Out-Of-Home, Rural, Retail, Entertainment, Mobile, Analytics, and Sports, employing over 1,000 communication professionals across cities in India, Sri Lanka, and Thailand. In addition, Madison Media has announced that Birla Corporation limited has appointed it as their Media AOR for M.P. Birla Cement. Madison media will handle ATL responsibilities for the brand.
Founded in 1919, the M.P. Birla Group is among India’s most prominent industrial houses and a leading player in the cement industry. The company has a strong presence in Northern, Eastern, and Central India. M.P. Birla Cement has ten plants across the country with an installed capacity of 15.5 million tons. The plants have access to advanced technology, infrastructure and rank among the highest in the country. In addition, with its primary business in cement, the company has a significant presence in the jute goods industry.
Vice President of Madison Media Ace & Platinum, Mr.Vandana Ramkrishna, said, “Our integrated media strategy includes rationalized mix of T.V./Print/Activation/OOH that is needed to elevate the heritage brand, and was well-received by all at M.P. Birla Cement. We are incredibly excited and proud to welcome the M.P. Birla Cement into Madison World and look forward to cementing an ideal partnership with them in the years to come. Vikram Sakhuja, Group CEO, Madison Media & OOH, said, “We’re proud to be associated with one of the country’s largest cement manufacturers for their media requirements.We look forward to a great partnership.”
Madison Media also handles media planning and buying for blue-chip clients like Godrej, Marico, Asian Paints, Titan, Tata Consumer Products, Blue Star, TVS, Raymond, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha, gaana.com, and many others.