Kineer Services Pvt. Ltd. was formed by Laxmi Narayan Tripathi, a well-known transgender rights activist, to ensure the livelihood growth and financial freedom of India’s transgender minority is cooperating with NEWJ (New Emerging World of Journalism Ltd.), one of India’s premier media-tech businesses, to amplify and create awareness for its efforts and work across social media platforms, to reach more and more people with the effect they are making.
Kineer Services was formed by Laxmi Narayan Tripathi with a desire to encourage a paradigm change for members of the transgender community, based on her own life experiences. They are working not only to provide decent employment possibilities for members of sexual minorities but also to ensure that the mental and physical health of the frequently overlooked trans community is protected.
In Delhi, Haryana, Noida, Greater Noida, and Pune, one of Kineer’s most successful efforts provides fresh and pure drinking water from plants run completely by the Transgender Community.
With notable clients such as Vistara Airlines, The Lalit Hotels, Protaiga, Barclays Bank, JLL, HCL Technologies, Amity University, and others, the program has generated over 1.5 crores in revenue. It aims to have at least a 10% market share and be one of the leading brands in this area during the next 8 to 10 years.
NEWJ, a social-first publisher, publishes inspiring, India-centric stories in 13 languages, including Hindi, English, Tamil, Bengali, Marathi, Gujarati, Telugu, Kannada, Punjabi, Odia, Assamese, Urdu, and Malayalam, through an umbrella platform.
They will help Kineer reach an aggregated audience of over 20 million across a dozen social media and OTT channels with specifically selected stories as part of this social media relationship. Since its launch in 2019, NEWJ has racked up around 11 billion views thanks to its distinctive visual storytelling.
Kineer’s creator, Laxmi Narayan Tripathi, spoke about the relationship saying that Kineer is proud to join with NEWJ during Pride Month to raise awareness about the problems that transgender people and sexual minorities experience in India.
In the face of the epidemic, empowering the transgender community through livelihood options becomes even more critical. They also applaud NEWJ for elevating the LGBTQ community’s voice through high-quality journalism, reaching millions of people across the country.
Shalabh Upadhyay, Founder & CEO at NEWJ said that Pride Month is a unique opportunity to share inspiring experiences from India’s LGBTQ+ community, as well as the remarkable grassroots work being done to improve their situation and that it’s a privilege to collaborate with Ms. Tripathi, whose work has had such a long-term impact in this field. Kineer’s work will undoubtedly inspire our varied audience of socially conscious individuals.