The Federation of Indian Chambers of Commerce and Industry (FICCI) has launched ‘Corona Ko Harana Hai,’ a multilingual mass media awareness campaign aimed at families to help them protect themselves from COVID.
The tagline “Har ghar ne thaana hai, Corona ko harana hai” will be used across the country in mass media, including TV, print, radio, and internet media, beginning today.
FICCI has devised a multilingual communication plan in partnership with its members, which includes notable and popular persons such as Akshay Kumar in Hindi, Marathi, and Punjabi, Arya in Tamil, Chiranjeevi in Telugu, and Punit Rajkumar in Kannada, and others. In the video, Akshay is joined by two children named ‘Saiyyam’ and ‘Savdhani’. After acquiring COVID-19, the two youngsters explain the do’s and don’ts that must be followed.
The pandemic’s second wave has been terrible, and its severity and virality necessitate immediate collective response. During these hard times, the FICCI’s Media & Entertainment Committee has gathered together to support the government’s efforts to promote awareness and inform people about the importance of keeping COVID-appropriate conducts.
FICCI’s ongoing efforts to ramp up critical medical infrastructure and initiate vaccination drives, as well as contributions from the Indian Broadcasting Foundation (IBF), Indian Advertising Association, the bigger media community, and representatives of FICCI’s Media and Entertainment Committee, can help control the transmission of the virus and lessen the risks on current health facilities. During COVID-19, FICCI’s Media and Entertainment Committee met with the Government of India’s Empowered Committee and informed them on these activities.
“Thanks to the extraordinary effort of our hospital staff and other NGOs, we are approaching a point when it feels like the tide is changing. We must, however, be watchful in order to safeguard ourselves, our families, and our communities from the virus’s further spread” commented, Sanjay Gupta, Chairperson of the FICCI Media & Entertainment Committee.
“This is the opportunity to accelerate vaccine manufacturing and undertake a strong public awareness campaign to ensure that we are prepared for the future so the virus has the least possible impact on people. It is our collective obligation to use a strong communication method to enlighten and educate all Indians, enabling everybody to engage in Covid-appropriate actions,” Gupta remarked.