Olympics 2020: SPSN & Kiren Rijiju launch the #HumHongeKamyab campaign


As we get closer to the 2020 Olympic Games in Tokyo, Kiren Rijiju, Hon’ble Minister of State (I/C) for Youth Affairs and Sports joins forces with official broadcasters Sony Pictures Sports Network (SPSN). The rallying slogan #HumHongeKamyab #OlympicsJosh will be used by Sony Pictures Sports Network (SPSN) to encourage the Indian team heading to Tokyo.

Many celebrities from many areas came together to give last-mile motivation to the athletes namely, Nita Ambani, Sudha Murty, Gautam Adani, Parth Jindal, Yuvraj Singh, Sanjay Manjrekar, Vijender Singh, Farhan Akhtar, Sonakshi Sinha, Boman Irani, Arshad Warsi, Anupam Kher, Shankar Mahadevan, Shaan, Anjali Bhagwat, Ali Fazal many others have also banded together to support the Indian team that will compete in the 2020 Olympics in Tokyo.

SPSN is going to great lengths to guarantee that the public is aware of the athletes who will be representing the country in a few weeks and to make them household names.

As sportsmen prepare to compete on the world’s biggest stage and make our country proud, celebrities from various fields like Bollywood, sports, business, and more will acquaint the nation with champions with short promo ads shown across network channels. This effort aims to unite and encourage the country by honoring the heroes who are traveling to Tokyo and wishing them success.

SPSN hopes to instill a feeling of national pride and bring the country together via the campaign, as well as encourage viewers and athletes preparing to compete in the most important sporting event, the Olympics Games Tokyo 2020. The SPSN team designed and produced all of the Olympic Games Tokyo 2020 projects and marketing in-house.

It all started when Sony Pictures Network Sports posted the Olympics2020 anthem on Twitter, along with the tune Hum Honge Kamyaab. “If there was ever a moment to show the world that there are no limitations to what we can do as a team, this is the moment!” the Twitter message stated.

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