Foremost of the official inauguration of the Tokyo 2020 Games, iQOO, in collaboration with Omnicom Media Group, India, started a digital campaign, I Quest On and On, saluting the active flash, excitement, and start of para-athletes on their turn to become the best choices.
The campaign highlights the Suyash Jadhav (Para-Swimming) and Vikas Singh Bhati (Para High Jump) in a short video that takes the underground motivation, which they train to achieve their goals and highlighting their passion, hardness, and unique skill.
Shailja Saraswati Varghese, Chief Content Officer Omnicom Media Group, said, This campaign was created to connect and admire the greatest quest we have to quest on and on towards the best version among ourselves.
The spirit behind iQOO as a company decided this route as it resonated strongly. Monster plays are delivered by the resolve to exceed the benchmarks. Suyash Jadhav, Para Swimmer, and Varun Singh Bhati, Para High-Jumper complete this resolute spirit.
The entire product area from iQOO is like the newly released iQOO seven legends. Wishing Suyash and Varun the very best for their Tokyo 2020 performances.
Gagan Arora, Chief Marketing Officer at iQOO, said, “We apprehend the spirit of Para Athletes and praise their quest to produce the best of their ability while representing India at Tokyo. iQOO thinks in the same outlook of ‘I Quest On and On’ pushing the limits to give the best for the users.
This campaign is a tribute to the champions, who make us happy and proud by shifting borders and stimulating benefits with their immortal spirit and constant effort.
iQOO 7 is one of the most powerful tools in the segment, powered by Snapdragon 870 5G, 66W FlashCharge, and a 48MP OIS Triple Rear primary camera. Introduced with best-in-class specifications, iQOO 7 guarantees freak performance.
Wishing the Indian contingent, successful performance in Tokyo, iQOO with this campaign aims to highlight the story of para-athlete legends as true game-changers, who quest onwards and upwards.
iQOO understands such narratives and descriptions, and also, the live telecasting sporting event will help encourage aspiring athletes and lead to dialogues with greater participation.