Option Design to handle CFS Visions’ creative and digital mandate


Option Designs, one of India’s leading creative agencies, has undertaken creative and digital responsibilities for CFS Vision, an optical retail chain owned by the Center for Sight Group of Eye Hospitals and supported by Mahindra Partners.

With more than 50 stores spread across 13 states and more than 30 cities, CFS Vision is a specialist in eye care and eyewear. CFS Vision provides high-quality eyewear as well as world-class eye treatment under one roof. Option Designs will create CFS Vision’s creative and digital branding.

Prof. Dr. Mahipal S. Sachdev founded CFS Vision and received the prestigious Padma Shri Award for his significant contribution to eye care. He is an experienced eye surgeon with more than 30 years of experience. He received a bachelor’s in medicine and surgery as well as a doctor of medicine degree in ophthalmology (“MD”) from the All-India Institute of Medical Sciences.

He previously served as Secretary of the Delhi Ophthalmological Society (DOS) and is the current Chairman of the Intraocular Implant and Refractive Society (IIRSI).

With the use of cutting-edge technology, teleconsultations, and doorstep services, Option Designs will be able to align itself with the goals that CFS Visions has set for itself to become the distributor of eyewear and eye care that caters to everyone from the young to the elderly.

With the assistance of Option Design, CFS Vision will be positioned to become the first name that comes to everyone’s mind when they think about eyecare and eyewear for people of all ages.

Sunil Kakkar, CEO of CFS Vision, commented on the collaboration, saying, “Option Design will play a vital role in the process of developing the modern space that exists in the digital world today.” We are excited about the prospect of achieving our goals as a team while remaining connected to our audiences.”

“We look forward to working with CFS Vision,” said Rahul Gandhi, Co-Founder of Option Designs, “and one of our goals for our collaboration is to develop creative digital branding strategies for the company that will leverage the full spectrum of our creative and digital capabilities to forge stronger connections with CFS Vision’s customer base and more effective communication.”

CFS Vision, which aims to open 500 retail outlets by 2027, will also begin manufacturing frames and lenses in the next years as part of the Make in India initiative.

“CFS Vision is a great boost to our team,” stated Anurag Mehta, Co-Founder of Option Designs. They would be able to gain a stronger foothold in India’s optometry industry with our support.”

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