In contrast to most categories, food has been a concern in the course of the pandemic period. confined to houses and working and studying from domestic, food delivery brands, which remained active during the lockdown period, we’re offering people a welcome break from the monotony of Ghar ka khana. With protection and hygiene gaining paramount significance at some stage in those times, meals brands pivoted their operations, even as they strove to cater to consumers’ demand for specific flavors. food brands have also had to discover solutions to the troubles of logistics and safe shipping to purchasers’ doorsteps.
No matter age, a pizza usually reveals many takers and encourages consumption with one’s circle of relatives and buddies. In those difficult pandemic instances, Ovenstory Pizza, a domestic-grown pizza brand, has been crafting a remarkable fulfilment story. Seizing the possibility that cropped up throughout the lockdown length, Ovenstory Pizza trusted product innovation and increased engagement with purchasers to grab a larger proportion of the market and increase its brand equity. products like Semizza, a semi-circle shaped pizza supposed for individual consumption, contributed to over 20% of Ovenstory Pizza’s net sales in September 2020 alone with the aid of enhancing the proposition of ‘The Standout Pizza’.
In a verbal exchange with Adgully, Rahul Goyal, trendy supervisor, Ovenstory Pizza, rise ingredients, take us thru the notable adventure of the brand, the improvements and media techniques that have been crafted for effective branding during the pandemic, rising traits in patron behaviour, the significance of providing a cohesive brand revel into clients, and extra.
What has been your conversation and media approach for the past 12 months (FY2021)?
Ovenstory Pizza has usually had innovation in the middle of its product development. we are disruptors in this class and it reflects not simply the messaging, however also in our offerings to delight customers and enhances their experience. Our focus has usually been to deal with the pain points of our customers and hence, our conversation is focused on addressing these and helping our consumers understand why Ovenstory Pizza is the standout pizza.
In all our communique to our customers, we convey out our USPs which might be the 4 unique flavours of cheese, much less crust, greater toppings, a primary of its kind personal pizza called – Semizza, and a few incredible offers that we have all 12 months-round. We also are the only brand that offers a unique party experience, which incorporates Pizzas, desserts, beverages and a beautiful and useful party bag.