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Branding and Advertising
Auto Brands name their products to ride on luck
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Will Honda Amaze conquer the customer’s heart?
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HUL and Reckitt indulge in ad war
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United Breweries to increase marketing spend by 10 per cent for IPL 6
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Shiva Triology by Amish Tripathi witness unprecedented sales
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Toyota University Cricket Championship works well for brand Toyota
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Apps offering free calls on Wi-Fi and mobile data increasing in popularity
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Perfetti eyes big next fiscal
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Philip Kotler adds fifth P “Purpose” to existing 4 P’s
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