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Branding and Advertising
Frooti revamping its image with the Badshah of Bollywood
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April 14, 2013
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Marketing Research
M&M reaches No. 2 sppot in CV segment dethroning Ashok Leyland
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April 1, 2013
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Students Corner
Know what is permission-marketing
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March 28, 2013
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HUL and Reckitt indulge in ad war
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March 28, 2013
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Latest from Marketing World
Decks cleared for the launch of airlines from Tata-Air Asia JV, FIPB clears AirAsia proposal
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March 6, 2013
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The GAAR Effect on Markets
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February 9, 2013
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Latest from Marketing World
Marico exits branded rice segment, drops branded rice ‘Saffola Arise’
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February 7, 2013
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Latest from Marketing World
Aircel launches ‘Joy of Little Extra’ campaign
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February 2, 2013
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BARC to come out with new TV audience measurement system
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January 18, 2013
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Branding and Advertising
Below the line promotional techniques, the new way to promote brands
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January 2, 2013
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