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Branding and Advertising
Advertisers enter a big-bang war in the process of wooing customers
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March 14, 2013
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Branding and Advertising
Ruchi Soya adopts a new promotional strategy to enter Bengali Kitchens
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March 13, 2013
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Consumer Behavior and CRM
HUL plans to tie up with BIMARU states to build a franchise for Lifebuoy
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March 12, 2013
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Latest from Marketing World
Lulu Shopping Mall, India’s biggest shopping mall opens in Kochi
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March 10, 2013
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Latest from Marketing World
Lux to invest Rs.100 crore on plant, machineries and marketing activities
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March 10, 2013
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Marketing Research
Nokia and Vodafone top AC Nielsen consumer rankings
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March 10, 2013
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Latest from Marketing World
Malted drink brand Ovaltine to make a comeback in India
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March 8, 2013
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Sales and Distribution
Apparel Major’s Expanding to Body Care Segment
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March 7, 2013
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Latest from Marketing World
Perfetti Van Melle to launch new ‘Batti Jalo’ campaign for Mentos on digital media
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March 5, 2013
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Latest from Marketing World
Victory Motorcycles targets Indian market, to launch Victory Vision and Victory Cross Country Tour
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March 4, 2013
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