ÂVMLY&R India and Marico Limited’s distinctive winter hair-nourishment brand, Parachute Advansed Hot Oil with their latest campaign #DearWinter addresses the love-hate relationship that women have with winter thanks to the dry winter hair and helps them enjoy winter all over again. Winter is the season of love and weddings, a time to revel in winter fashion, and most of all festive family reunions. Unfortunately, winter hair is the spoiler. Women‘s hatred towards the dry hair and the split end comes together with the season and ironically this is the time when women want to be seen at their best.
The Chief Marketing Officer of Marico Limited Mr. Koshy George said that Parachute Advansed had always stood for nurturance through a deep understanding of a woman’s relationship with her hair over the course of her life. He also said that with #DearWinter, they are focusing on to display this exhausting relationship between a woman and her hair specifically during the time of winter, and how Parachute Advansed Hot Oil is the ideal companion to achieve perfect hair even during the cold & dry months of winter.
The CCO of SEA & India at VMLY&R Asia Mr. Venkatagiri Rao said that all it just takes is just one bad hair moment to ruin a day and in the case of winter, it is one long bad hair day changed into a never-ending bad hair season. So, with this campaign, they intend to capture this fraught relationship that girls have with winter and bring alive the winter hair concerns in a way that every girl can relate to. The launch of the campaign was with a Digital Film in partnership with 9 influencers (Dhanashree Verma, Shivangi Joshi, Kanika Mann, Sameeksha Sud, Arishfa Kan, Ashna Zaveri, Steffi Cyril, Yukti Thareja, and Nisha Bano) and also includes digital assets on social media.