Podcasting is becoming increasingly mainstream during pandemic times


Podcast listening has increased markedly in India within the past few years. consistent with a PwC report, monthly listeners (defined as people that listened to a minimum of one podcast within the last month) totalled 4 crore at the top of 2018, up a pointy 57.6% from 2.54 crore within the previous year. This made India the world’s third-largest podcast-listening market (after China and therefore the US), although it ranks much lower on a per capita basis. Growth is about to continue over the forecast period with listener numbers set to extend at a 34.5% CAGR to 17.61 crore by 2023.

The pandemic period and therefore the lockdowns have further exacerbated the expansion of podcast listenership within the country. within the last one and half years, several major media and social media players have upped their podcasting game. Earlier this month, Sony Pictures Networks India became the primary major Indian broadcast company to venture into audio streaming with the ‘Go-Beyond Podcast’. The specially curated podcast celebrates individuals who are exemplary in handling the cards that life dealt them.

Expanding its commitment for providing top-notch content to its viewers on its digital arm, ABP Live, ABP Network has introduced a set of latest programming within its audio content catalogue. ABP Live has recently partnered with HappyPlus Consulting to launch the ‘Happiness Express’ Podcast series. The series of podcasts is hosted by radio jockey Dilip and HappyPlus Consulting Founder and CEO Dr Ashish Ambasta, where the latter will share his views and tips to manage workplace stress and to strike a balance between work and private life.

Facebook has announced its new integration with Spotify, which enables users to concentrate and to share music tracks and podcast episodes directly on Facebook without opening the other app.

In April 2021, Amazon Prime Music announced the launch of podcasts in India, which is out there to all or any Prime members at no additional cost. Customers can now have access to locally popular shows by creators, including Jay Shetty, Cyrus Broacha, Neil Bhatt, Robin Sharma, Sadhguru, Anupam Gupta, among others, also as international Amazon Originals produced exclusively for Amazon Prime Music customers in different languages across business, motivation, technology, comedy, music, fitness and more.

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