Reckitt Benckiser relaunches Colin with germ protection benefits


RB (Reckitt Benckiser), today in an all-new avatar, relaunched Colin, India’s leading glass and household cleaner brand. RB India has relaunched the iconic Colin brand, keeping in mind the current requirements of the Indian consumer. Not only does the new Colin deliver on its impeccable promise of shine, but it also gives its buyers the additional advantage of eliminating 99.9% of germs from various surfaces at home.

Hygiene and disinfection have become an important part of the everyday lives of consumers. A comprehensive market survey showed that “Does Colin Disinfect” was one of the brand’s most searched terms. The research further highlighted that customers were looking at a trustworthy brand such as Colin to cater to their increasing cleaning and germ removal needs.

Ms. Sukhleen Aneja, CMO & marketing director of RB Hygiene, South Asia said, “Colin has been a household name for decades with unparalleled equity in retaining shine across multiple surfaces. Our analysis showed that customers were searching for a superior product for multipurpose cleaning that could also help keep surfaces free of germs. The new product has been launched with Indian customers’ evolving needs in mind. Colin will also be able to offer outstanding cleaning, sparkling shine, and 99.9 percent germ removal on several surfaces for its consumers”

Dr. Skand Saksena, director-R&D, RB Hygiene, South Asia said, “The all-new Colin is an innovation-focused on extensive market analysis and awareness of their germ defense needs. Several checks have been carried out to ensure that the product offers the incredible shine for which the brand is known, but also guarantees 99.9% germ removal across surfaces.” Colin has been associated with an impeccable shine for decades and has been distinguished by the iconic blue trigger bottle color. Colin will be accessible via all e-commerce sites, modern and traditional trading outlets, to provide easy access to its customers in its latest avatar.

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