As India fights against COVID-19, the riding community has had to hit the brakes on their motorcycles. Whilst the whole country stays safely parked reception, Royal Enfield has unrolled the #TimelessClassic campaign to celebrate the spirit of Pure Motorcycling. Being meet the brand’s social media handles on Facebook and Instagram, the campaign enables the audience to return together, celebrate the resilience and therefore the storied legacy of the Classic 350 while taking millions on a nostalgic journey to reminisce their favorite moments with the long-lasting motorcycle.
Motorcycling enthusiasts can participate in the campaign by sharing their favorite ride and adventure memories on the Classic 350 with #TimelessClassic and tagging @royalenfield in their posts. These are often shared either within the sort of a photograph, a video, or a reel. Users also can find the signature Royal Enfield Classic thump on Instagram Reels to make short-form videos of their choice. Select entries get an opportunity to be featured on Royal Enfield’s social media channels. the competition has been received with great enthusiasm, registering on the brink of 5000 entries from the community within weeks of its announcement. The most passionate stories from these entries are being shared across Royal Enfield’s social media platforms, motivating more riders to share their experiences.
Speaking on the campaign- Lalit Malik the Chief Commercial Officer at Royal Enfield said that “The Classic 350 has been a cornerstone of Royal Enfield’s modern history in India & globally a very iconic motorcycle, it’s not only set the benchmark for leisure motorcycling but has also enjoyed the community’s affinity over the years. The motorcycle has been a trusted companion to millions on their memorable journeys, and therefore the Timeless Classic campaign may be a celebration of those riveting tales of riding.”
In the past, Royal Enfield has unrolled many unique, engaging initiatives that have witnessed active participation, engagement, and brand interaction from riding enthusiasts across the planet . a number of these campaigns like #TripStory, What’s your Adventure, #ArtofMotorcycling have brought together a various yet inclusive community of motorcycling enthusiasts under a standard umbrella and enabled them to bond their shared passion of the Pure Motorcycling.