Senco Gold & Diamonds assigns Dutee Chand as the new brand ambassador


Senco Gold & Diamonds, India’s one of the largest jewellery retail chain has signed the globally welcomed Indian sprinter and current national champion in the women’s 100-meter event, Dutee Chand as the company’s new brand ambassador. And she will be promoting ‘Everlite’- the light-weight jewellery range from Senco Gold & Diamonds. The jewellery brand is also celebrating PRIDE month and has turned out a new campaign in the honor of the LGBT community #loveislove #MorePowerToPride.

As part of the PRIDE month celebrations, Senco Gold & Diamonds, the jewellery brand has also revealed a newer range of Everlite jewellery, titled ‘Love is love Collection’. In a virtual event CEO, Suvankar Sen, Senco Gold & Diamonds and the new brand ambassador of the company, Dutee Chand revealed the newer ranges of jewellery. The Love Collection offers a range of signature rings, chains, pendants and ear-studs in Gold and Diamonds, and can be used as a part of daily wear and also for party wear. The price range of the various collections starts from Rs. 12000 for both the Gold and Diamond pieces.

Talking about the occasion, Mr Suvankar Sen, CEO, Senco Gold and Diamonds said, ‘Senco Gold and Diamond has always taken a very good progressive approach towards its jewellery as also to life in general. Amidst these tough times, we like to spread the glimmer of hope with our Everlite brand. The new ‘Love is love Collection’ is motivated by pure heart and love as it’s the love of our family and friends who keep us positive in these testing times. We are also privileged to have Dutee as our brand ambassador. Dutee is set to present in a race in the Olympic qualifying event next week, and we wish her all the best. We are confident that she will surely come out with flying colors in the Olympics qualifying event and she will make our country proud again at the sporting event in Tokyo.

’On tie with Senco Gold & Diamonds, Dutee Chand, said, ‘It gives me huge pleasure to be the brand ambassador of Senco Gold & Diamonds. I think this is a sole tie of a jewellery brand with an athlete, and I am very happy that Senco Gold will be supporting me in my search. I look ahead to a successful relationship with them. I really wish I can visit a Senco Gold & Diamonds showroom once the pandemic and Olympics are over.“

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