SGA Growth Advisors (SGA), a leading advisory consultancy, has won the PR and social media mandate for RENÉE cosmetics, a leading cosmetics brand in India curated specifically for Indian women. The brand is driven by a desire to create a diverse range of affordable, innovative, and convenient products that have started a revolution in the Indian cosmetic industry.
SGA will improve RENÉE’s public relations through strategic communications and expand its digital footprint on networking platforms such as LinkedIn. This mandate will help RENÉE expand its business strategy and increase its engagement in the beauty industry. To maximize RENÉE’s growing digital traffic, SGA will create an interconnected social and digital ecosystem strategy that will leverage corporate communications with partners, brand partnerships, and social media.
“We are excited to partner with SGAPR and leverage their expertise and insights in building a strong brand identity across media and LinkedIn,” said Aashka Goradia Goble, Co-Founder of RENÉE Cosmetics. Together, we will tell the story of Renee, the people behind the brand, and what we are attempting to do for consumers in the beauty space. It is critical that our customers connect with us and our story while using our products.
“I am elated to partner with the team at RENÉE Cosmetics,” said Kevin Shah, Founder of Strategic Growth Advisors (SGA), of the win. It is a leading upcoming brand in the Beauty space with a distinct approach and a compelling story to tell. We have experience working on beauty brands, which we will use to create the narrative for Renee.”
Namrata Rupani, Head – Brand & Design Practice, stated, “We are delighted to work on the LinkedIn strategy for the brand.” RENÉE has a strong presence on other social media platforms, and we intend to align our strategy for telling our story on LinkedIn. I’m looking forward to working with the team to create meaningful engagements.”
SGA offers PR and Social Media services to both large corporations and small businesses in industries such as FMCG, Consumer Durables, Education, Health & Wellness, Financial Services, Automobile Ancillaries, Pharma, Chemicals, Logistics, Lifestyle, Entertainment, Renewables, and others. SGA has an extensive IR practise, serving over 90 clients across the country.