Cannes Lions 2022: Ogilvy India scores high with Shah Rukh Khan My Ad


This year at Cannes Lions was India’s best ever experience. Ogilvy India further enhances the fame of Indian metals. Six Lions in total—one Titanium, two Golds, two Silvers, and one Bronze—were won by the agency.

Mondelez India’s “Shah Rukh Khan My Ad” campaign has been Ogilvy India’s standout entry at Cannes Lions 2022. Ogilvy India received a Titanium Lion for this campaign on the last day of the global advertising festival.

Cadbury Celebrations extended their warm support through their Diwali campaign, “Not Just A Cadbury Ad,” where they didn’t just advertise for their brand but also lent recognition to thousands of small businesses and store vendors that form part of their distribution network when the lockdown had more than 6 crore small businesses struggling for survival the previous year. Using Rephrase. Ai’s generative AI technology, Cadbury, and the Bollywood Superstar Shahrukh Khan created a hyper-personalized advertisement for the second phase of this award-winning campaign, which was launched this year. This campaign, which was conceptualized by Ogilvy India with Wavemaker as the media partner, elevates hyper-personalized brand communication by enabling nearby small businesses to become their very own brand ambassadors.

The user must enter their location, the store category, the name of the store, and their contact information on a microsite that Cadbury has developed. The customized SRK-starring video advertisement is subsequently sent to them as an mp4 file via WhatsApp. These are simply different iterations of the same advertisement that have been tailored to include specific store names.  Visit

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The outlook for consumers and neighbourhood shops is still gloomy, therefore we decided that supporting neighbourhood shops were still important this year. We have pushed ourselves to greater heights and greater inclusion in keeping with our concept of utilizing data and technology to build all consumer experiences. In addition to adding vocal synthesis technology on top of the video, the technology infrastructure was modified. We also increased the scope from 250 pin codes in 2020 to 500 pin codes this year, reaching more than 2000 local stores.

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