Sleepwell – Healthy New Year Campaign 2021


With the launch of a new campaign known as the ‘Healthy New Year’ campaign, which focuses on spreading the idea of welcoming a healthy 2021, Mattress brand Sleepwell ends the year on a positive note. This campaign highlights the Neem Fresche technology and stresses mattress hygiene and also encourages customers to give up their old mattresses and bring home a brand-new mattress for a healthy start. Over years of usage, mattresses tend to become a breeding ground for allergens and germs. Often ignored and hidden, it is important to change your mattress in due course, and what better time than the start of a new year! This is the first time Sleepwell has provided the swap of any old mattress with flat 30% off on the MRP. With this exclusive deal, Consumers can even get free premium pillows.

The campaign began with a poll around ‘Kya miss ho Gaya?’, connecting with consumers and asking if they missed something essential for preserving personal hygiene. Hence, Sleepwell aims to raise awareness about this problem and the Importance of using Sleepwell Neem Fresche protected products through this campaign. The campaign will run on multiple platforms i.e. – TV, Print, and Digital across India for 3 months.  Sumit Sehgal who is the Chief Marketing Officer of Sheela Foam Ltd. spoke about this campaign that While we have all incorporated masks and disinfectants into our everyday lives, what is often overlooked is the problem that lies within our mattresses, affecting the most important part of our day, our sleep. This year, a priority for all consumers has been to keep their homes safe. As we leave 2020 behind, it is important to check mattress hygiene and the best way possible is by upgrading the mattress to the one that offers both comfort and germ-free protection. All our wide range of mattresses are protected with a special Neem Fresche technology that ensures hygiene and safety which is a win-win for everyone. We hope for a healthy new year with this campaign by encouraging our consumers to re-think their mattress hygiene.

Over the last five decades, Sleepwell has been a part of generations of pleased consumers and it constantly aims to strike a perfect balance between the modern consumer’s luxuries and demands and the latest technological advancements. It is a flagship brand of the Sheela Group, a leading Polyurethane foam manufacturer in India and an ISO 9001 certified company. It has 10 states of the art manufacturing units, solid support from over 100+ distributors, and over 8000 dealers in India. Sheela Group calls upon an approximate 30% market share of the Indian P.U. Foam industry. Its PU Foam is used in industries like automobiles, shoes, generators, packaging, garments, and many others. This pioneer in the comfort industry is described as a market leader in India with almost 50 years of experience, a pan India distribution, and manufacturing network, a diverse product portfolio, and robust R&D capabilities.


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