Spotify’s new campaign highlights the impact of music on users


Persevering with its consciousness of human insights, Spotify’s released a fresh campaign in 4 languages – Hindi, Tamil, Telugu, and Malayalam – to highlight how a tune can uplift moods, and undoubtedly affect our kingdom of thoughts in unique moments.

With the tagline ‘mood to tabhi Banega, jab Spotify chalega’, the advertising and marketing campaign makes use of Gen Z conditions which include a cut up, a house party, and a romantic pressure to show how a song can right now alternate the listener’s mood.

That is the primary time that Spotify is doing an ad in Malayalam. All of the ads will be rolled out on multiple tv channels and relevant online media across key Hindi, Tamil, Telugu, and Malayalam.

Spotify is a digital music, podcast, and video service that gives you access to millions of songs and other content from creators all over the world. Basic functions such as playing music are totally free, but you can also choose to upgrade to Spotify Premium.

Neha Ahuja, Head of advertising – India, Spotify, said, “track has the strength to be the calm in our chaos, regardless of what the situation may be. It accentuates the way we feel in a certain moment, but it additionally changes our mood for the higher if we aren’t within the quality headspace. 

“The central idea behind our new marketing campaign is easy – track adjustments the way we sense, in a good way. It enables you to release emotions, destroy the ice, or certainly take a look at the tremendous facet of life. The conditions we’ve chosen also are relatable for Gen Z, so we hope they experience related to those new advertisements,” Ahuja brought. 

Spotify has over 8 crore songs and 400 crore playlists across moods and moments, which includes person-created playlists that have ended up increasingly more popular in India. In reality, greater than 150,000 playlists are created via Spotify customers in India every day, making it one of the most famous capabilities of the audio streaming platform.

Spotify is also working with Instagram, Snapchat, Facebook, Hotstar, Sharechat, and YouTube to take the marketing campaign deeper into India.

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