Tanishq partners with Dentsu Webchutney for a new campaign


Executed exclusively by Dentsu Webchutney, this campaign aims at encouraging couples to have conversations about their marriage and the life they are going to build in their happily ever after.

Amid all the celebrations & planning happening in India around a ‘big, fat Indian wedding’, an aspect that often plays around in our mind is the marriage.

It is an obvious thing that happens in every individual life but a very rarely spoken truth. Thus, to modify the concept of a ‘big fat Indian wedding’ wedding, Tanishq Jewelry has partnered with Dentsu Webchutney and launched its latest campaign, #MarriageConversations.

Concept and execution exclusively by Dentsu Webchutney, a DentsuMB company and the digital creative agency from the house of Dentsu India, the main aim of the campaign is to encourage couples to have conversations about marriage and the life they are going to build in their happily ever after, as much as the wedding itself.

Taking a look at this campaign, the General Manager Marketing of Tanishq jewelers said that “This wedding season, we want to encourage young couples who are taking one of the biggest steps of their lives to pause and talk about the marriage life that they are going to cherish with each other; a small conversation can make you feel the comfort and honesty with your partner to discuss what truly matters to them.

“Tanishq has always been a part of every milestone that a couple of shares, cherishing a lifetime of memories. And all this begins when the couple decides to make that commitment and take their relationship to another step. We’re proud to tell that the brand is inspiring and encouraging soon-to-be-married couples to become raw and real, transparent enough with their partner, and build a strong foundation together, as they inevitably all set to begin a rollercoaster journey that is life.” added the Creative Director of Webchutney.

“For me, the best creative work is also deeply personal. This film took me back to the conversation that I had with my husband 11 years ago. Our mission at Superfly has always been to use the power of storytelling to make people feel a change and build a more progressive society added Director and Founder of Superfly Productions.

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