With the arrival of monsoons, Hariyali Teej might be a tribute to Lord Shiva and Parvati, signifying the embodiment of a suhagan. Women observe the age-old tradition of day-long fast for the longevity of their husbands and cheerful married life. Hairyali Teej signifies the colour green, and thus women dress in their best green attire, apply henna and adorn gold jewellery to mark the auspicious occasion.
Haryali Teej (Green Teej\Third) is celebrated on the third day after the full moon in the month of Shraavana/Sawan (of the Hindu calendar). Shraavana Teej is also known as Hariyali Teej since it happens during the monsoon season or during a time of year when the environment turns green. A fast is usually observed, and the main objective is the moon. The Hariyali Teej Festival also marks the day of Shiva’s and Parvati’s meeting, when Parvati was accepted as his wife. For many years Parvati fasted and was austere; in her 108 births, she was recognised as his bride by Shiva. Teej Mata is also referred to as Parvati (Teej mother).
Married daughters receive clothing, bangles, bindis, Mehandi, and other presents from their mothers. On this day, they are served Ghevar, a unique delicacy. Sindhara is the name given to these presents. Sindhara is derived from the Sanskrit term Srinagar, according to Bhatnegar (1988) “which refers to the adornment of women and their alluring beauty. Sweets, henna, new bangles, and a new outfit are among the presents. The wealthy send lavish presents. Unmarried females are often given new clothing and decorative items.” Teej is a Hindu festival that is observed in Punjab, Haryana, and Rajasthan.
Kalyan Jewellers’ best jewellery choices and amazing deals will help you commemorate one of the most important days in the Hindu calendar. Customers will be able to take advantage of a range of purchasing perks thanks to instantly redeemable coupons worth a total of Rs. 100 crores. Aside from that, customers may get the most bang for their buck with deals like a 25% discount on diamond jewellery and up to a 25% reduction on gold jewellery manufacturing costs. Additionally, on purchase of uncut and gem jewellery, customers can avail up to twenty discounts.
Kalyan Jewellers through its #DosesOfTrust initiative has emphasised the company’s concentrate on providing a secure retail environment to its customers. Kalyan Jewellers has also launched the LIVE video shopping facility for those customers preferring to shop online or browse the Kalyan Jewellers’ jewellery collections.
With beautiful jewellery gifting alternatives suited #ForEveryShubhMuhurat, husbands may make this Teej special and unforgettable for their spouses.