Tinder rolls out short-film “We Need to Talk”

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Let’s Talk Consent, an effort launched by Tinder to promote consent and safe dating is returning. We Need To Talk, a short video that explores the intricacies of permission in interpersonal interactions among young Indian people, kicks off the campaign. 

A groundbreaking Consent and Safe Dating curriculum will after that be introduced, created by specialists, and offered both in-person and online at a few colleges, to provide young adults with access to the necessary knowledge and a secure setting for a constructive discussion. 

The programs this year expand upon the current resource center for Tinder users, www.letstalkconsent.com, which was developed in collaboration with Yuvaa and Pink Legal last year.

According to a recent Tinder poll, the majority of young adults in India struggle to conduct talks about consent because they lack confidence in their ability to navigate it. When asked how to offer, request, or withdraw consent when dating someone, more than 65%* of those questioned reported having no idea. 

50%* of those polled are unsure what to do if their consent is violated. Only one out of every four respondents who reported having their support violated said they spoke to their date or partner about it; instead, they preferred talking to a friend or seeking online information, underscoring the necessity for ongoing discussion on this topic.

Sonam Nair, the director of Tinder’s most recent short video, tackles some of the aforementioned inhibitions and emphasizes the value of encouraging consent-related dialogues. At a birthday celebration, a group of young adult pals participate in the well-known party game Never Have I Ever. When one buddy is called out for breaching someone’s consent, a seemingly simple question turns astray.

With regard to their various interpretations of consent based on personal and lived experiences, party guests engage in a number of dialogues in response to this topic. A character in the movie asks his partner at one point, “Have I ever made you feel like you’re doing anything you don’t want to?” and the female lead admits that she does occasionally lie out of fear of upsetting him. 

The poll of young adults in India found that the top three reasons for not conveying their permission were fear of hurting their date’s feelings, feeling uncomfortable, and not understanding how to say no.

This project is part of Tinder’s larger trust and safety initiatives to enable proactive member education both in and out of the app. Many of Tinder’s safety measures and efforts have now become industry standards since daters overwhelmingly favor the choice, control, and agency that Tinder provided them throughout their dating journey: Tinder’s safety team created Video Chat to allow a pre-IRL date that prioritizes comfort. Photo verification to guarantee that members are who they claim to be, Block Contacts to avoid any coworkers or executives, an improved Reporting procedure, and other product features such as Does This Bother You and Are You Sure to guarantee you have all the tools from the moment you match to when you match again.

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