Vedantu, a pioneer in LIVE online learning, has a crucial question for parents and students in India of whether learning is a collective effort and its new student-centric campaign, Vedantu Improvement Promise (VIP), answers this burning question, the firm emphasizes in the ad film starring Aamir Khan that higher academic outcomes are not just the responsibility of students and their parents.
Students can expect predicted learning improvement based on their previous year’s exam performances and JEE-Main/NEET-UG rank with Vedantu Improvement Promise (VIP). To achieve this goal, students will be examined across six competency levels using a globally certified benchmark examination. Vedantu will keep track of their progress and share it with their parents regularly through quarterly evaluations.
Tilt Brand Solutions and StudioT, their in-house production, created the ad film series. The campaign will run across all platforms, including the internet, social media platforms, over-the-top (OTT) services, and television.
Vedantu is an Indian online tutoring platform where teachers deliver online tutoring to students via a real-time virtual learning environment called WAVE (Whiteboard Audio Video Environment), which was developed in-house. It is believed to work on a marketplace model for teachers, with students being able to browse, discover, and select an online tutor to learn from.
Kunal Dubey, Head of Marketing, Vedantu said that they are student-centered and put students at the center of everything they do. They think that learning is a collaborative effort and that academic development should not be just the responsibility of students and parents; thus, the entire system must ensure accountability for their growth.
As a result, Vedantu Improvement Promise (VIP) is their vow to assume full ownership and responsibility for the academic progress of their students. Through a series of relevant films that engage with both parents and children, the campaign aims to reach out to parents and address their concerns about their child’s academic achievement.
This is a bold, industry-first approach in which Vedantu is disrupting the existing quo by taking full responsibility of students’ ensured advancement. They believe, it is their job to share this responsibility with parents and students.
Adarsh Atal, Senior Director Creative and Content also said that The Vedantu Improvement Promise is perhaps the most earnest attempt by any ed-tech company to ensure that a child’s education improves.