WinZo, a mobile e-Sports gaming platform in India, has launched its latest initiative celebrating and honoring Bharat’s winning moments. The tagline and hashtag campaign ‘Jeetne mein Kick hai’ has a satirical undertone and a close connection with small milestones that are faced by any citizen in their daily lives.
The initiative was made accessible to as many people as possible via social media sites like Twitter, Instagram, Facebook, and short video platforms such as TakaTak, among others. to. reach. It has been carried out on TV, radio, OOH, OTT, and other new media outlets. The ads show the passion and pleasure encountered every day in the life of a regular man from tiny winning moments. As a platform, they are profoundly rooted in the tradition of Bharat. WinZO is India’s only vernacular social gaming website. We stand to honor our customers’ winning mindsets and the essence of this initiative has been to celebrate little winning moments in daily life. We are delighted that we have the right friends to appreciate our dream and help us bring it to life.
As a pioneer in the category of social games, WinZO has put itself on the map. It has built a strong foothold in the Tier II-V markets with its unique value proposition for developing a deeply customized and localized social-gaming experience for its users in 10+ languages. The platform is fuelled by microtransactions, where users can play 70+ games in 5+ engaging gaming modes and fantasy football across genres like Casual, Sports, Battle Royale, etc. During this pandemic, online gaming in India has surged at an exponential rate and has become a significant source of entertainment for individuals during these extraordinary times.
WinZO has been successful in providing strong optimistic unit economics in the Indian gaming industry and has continued to help the gaming industry by setting up a $5 million corpus of Game Developers Fund 2.0 to fund immersive entertainment space ventures developed by game developers.