ZEE5, one of the most important streaming services for South Asian content, launched within the U.S., opening up a world of multicultural entertainment for the South Asian diaspora and mainstream audiences across us.
Amit Goenka the President of Digital Businesses and Platforms- ZEE Entertainment, said, “The launch of ZEE5 within the U.S. may be a very significant moment for us. We’ve had an extended association of over 20 years with this market, bringing our viewers here the simplest of Indian entertainment through our channels.
“With the ZEE5, we initially look to supply both these audiences & hence the younger demographic access to a way wider choice of premium content with our Originals, digital premieres and more, on any screen of their choice and with a personalized viewing experience,” Goenka said.
ZEE5’s launch reporting was made by Archana Anand the Chief Business Officer of ZEE5 Global, at a mega fest attended by media & consumers from the U.S. and across the world. She joined by a special guest for the program, Activist, Actor, Producer & Entrepreneur Priyanka Chopra Jonas.
Priyanka Chopra also joined Archana in unveiling ZEE5’s upcoming content slate and its new global brand campaign “Welcome to South Asia: Stories from our world.” The campaign spotlights stories from South Asia, where even ordinary stories are extraordinary, therefore resulting in the narrative “if this is often our reality, imagine our stories.”
The announcements were interspersed with the talk between Archana Anand & Priyanka Chopra Jonas with the latter commenting on how streaming services have changed the landscape of content viewing, and on the hunger among South Asian communities to observe their hyperlocal content and see themselves being represented to international audiences and the way streaming services were key in providing such a platform to assist people to feel represented.
Archana Anand the Chief Business Officer of ZEE5 Global, said that “Bringing ZEE5 into the U.S. is such a lot quite just providing the South Asian diaspora here with a mega entertainment platform through which they will access a huge library of stories.
“It may be a powerful bridge between them, their culture, and their languages. it’s also a real-time connection between them and their families as they get to observe equivalent content across the ocean.