Burger King (BK) has developed a new visual design that will extend across all consumer’s touchpoints, as stated by the details emailed to Marketing Dive. The update is the brand’s first complete re-brand in more than 20 years.
The Fastfood kings look to pay adulation to its heritage along with the digital experience as a modern logo. The new logo will be displayed on the packaging merchandise menu boards, social media, and other digital and marketing assets.
Burger King has completed rebranding more than 20 years has become the fast-food giant that likes to balance the heritage as well as the visions which should be satisfied to meet the increasingly digital-first future.
The Burger King has a minimalistic logo and bold color scheme, font, and packaging, these branches have to meet the “evolution of times”. In this, the employees are promoted in new advertising which will help meet the customer desire for genuineness in marketing.
Design is the essential tool used for transmitting who we are what we value, and it creates more aspiration for the food and increasing guest experiences. It’s the idea given by Rapha Abreu, global head of design at parent company restaurant brands international.
With the updated list of brands Burger King joints, it because of their updated visual look. Kia also launched a refreshed logo and slogan this week. Burger King’s center of attraction is food quality and sustainability follow previous marketing efforts with regular themes. But it direct to be anxious and offensive and the chain in February 2020 encouraged removal of chemical preservatives from whoppers in most of the European countries and also the sum of the markets in the US with an advertisement that shows the main items overgrown with blue and green mold. Burger King released an educational video with eccentric songs to embellish the livestock industry’s negative environmental impact, mainly the methane emission which is produced by the cow farts.
Burger King witnessed a same-store sale declined by 7% in Q3 2020, privatization of digital areas, and changing the visual areas could also cause a sharp decline further.