Asian Paints – New TVC promises Safe & Sanitized Service


Consumer needs from their painting partner have changed drastically because of the ongoing pandemic. It has become essential for consumers to select the right home painting partner. From deciding the perfect shade combinations to following all the safety protocols & painting processes, to ensure a flawless look, the steps are numerous, and the chances of getting overwhelmed are fairly high. Asian Paints understand these changing needs & requirements on painting their homes amidst the pandemic better. And therefore, the company wishes to offer their consumers a supervised Safe Painting Service and one can rest assured their home is in safe and in expert hands. Through this service, a dedicated supervisor is provided, who thoroughly conducts site sanitization and ensures all safety protocols are maintained. Under his supervision and with the use of the latest mechanized tools the team of painters delivers a flawless finish.

This proposition is narrated through a hilarious story of a couple, their inquisitive neighbor and the Asian Paints Safe Painting Service Supervisor who is taking care of everything and it is all there in their brand-new TV Commercial developed by Ogilvy Mumbai. The campaign formulated for customers in southern states such as Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu has a mix of TVC, digital, trade, and social media assets. The Chief Strategy Officer of Ogilvy India Mr. Prem Narayan said that there is always a powerful emotional need amongst people to paint their homes to bring happiness and brighten their spirits. And there is also the need of getting it done safely as well. So, Asian Paints fulfills that need brilliantly through the ‘Supervised Safe Painting service’. The real differentiator here is the ‘supervisor’. Someone who ensures that things are done safely and properly, rather than leave it to the customer.

CEO of Asian Paints Ltd, Mr. Amit Syngle said that Asian Paints has always been at the frontline of understanding the concerns of home’s owners during the current times and introduced Safe Painting Service where the entire painting process is done with utmost care under the supervision of the Asian Paints Painting Supervisor and ensures a problem-free and great painting experience. Syngle also said that with this new TVC, they want to ease all concerns people may have in giving their homes a beautiful new look and painting their walls with complete peace of mind and without any apprehensions. And so, people can be rest assured that with a trusted brand such as Asian Paints, they can go ahead reimagine their homes and make them astonishingly beautiful for the festive season and their Safe Painting Service is the best in safety standards and home aesthetics.


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