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Authors
Posts by Ananthu B S
Ananthu B S
51 POSTS
0 COMMENTS
Announcements & Achievements
PepsiCo is promoting its new relaxation beverage Driftwell by interrupting end-of-day screen time
Ananthu B S
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March 13, 2021
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Brands in Conversation
To break stereotypes, Unilever bans the use of the word “normal” in beauty packaging and ads
Ananthu B S
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March 12, 2021
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Brands in Conversation
Why is ‘growth software’ the holy grail for bringing sales and marketing teams together?
Ananthu B S
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March 11, 2021
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Events/Celebrations
The Vivo IPL is expected to begin in April, with broadcasters looking for higher ad prices and more brands eager to advertise
Ananthu B S
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March 11, 2021
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Brands in Conversation
In the new campaign, Goodknight salutes women for their #PyaarWaliProtection
Ananthu B S
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March 10, 2021
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Announcements & Achievements
ITC Vivel inspires women of the future to think independently and take control of their lives
Ananthu B S
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March 10, 2021
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Articles
To increase loyalty, Urban Outfitters is experimenting with a paid membership scheme
Ananthu B S
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March 9, 2021
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Announcements & Achievements
In France, Amazon Prime Video has launched a TikTok-exclusive collection
Ananthu B S
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March 9, 2021
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Brands in Conversation
What advertisers mean as a result of Google’s rejection of post-cookie identifiers
Ananthu B S
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March 8, 2021
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Brands in Conversation
57 per cent of customers stayed faithful to a brand during the tumultuous year of 2020
Ananthu B S
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March 8, 2021
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