Bajaj Finserv catapulted ‘Savdhan Rahein Safe Rahein


Bajaj Finserv, one of the biggest financial conglomerates in India, has catapulted their public awareness campaign, ‘Savdhan Rahein, Safe Rahein’, across digital and social media platforms, intends to educate customers, as well as the public at large on financial fraud risks, and also about how to stay protected.

However, this awareness initiative, Bajaj Finserv mainly targets to convey a very important message towards their customers, and persuades us to strictly avoid making any refundable advance payments regarding loan processing fee, bank charges, GST, verifications, and also to confirm all loan offers at the Bajaj Finance’s official website. It’s necessary for customers choosing Life Insurance or either motor insurance policies, to monitor every policy documents carefully, and also to verify the details on the insurer’s website only. Sometimes, customers maybe get lured by low premium offers by fraudsters and end with invalid policy documents. This campaign glorifies how and what customers need to verify the policy authenticity; differentiate between a genuine and fake policy, and most importantly where the customers can go for reporting these incidents.

This campaign has an eye-catchy jingle ‘Na JI Na Ji’ with an enduring character named ‘Gupta Ji’, who goes around spreading these awareness messages in their unique style. This campaign glorifies various key messages to aid customers, by bestowing awareness on sharing their confidential details such as Mobile No, OTP, ID Proof, Address Proof, EMI Card details. It also makes customers vigilant of the various signs and means to differentiate between the genuine Bajaj Finserv entity and a fake one.

The #SavadhanRaheinSafe Rahein public awareness campaign is to live on Bajaj Finserv’s digital as well as social media platforms. Their brand has also gone live along with the campaign on other infotainment, and entertainment apps like Chingari, Josh, and Jio Saavn, to effectively be available for the regional audiences on the platforms.

The campaign has been formed, taking into awareness of the actual fraudulent scenarios projected by Fraud Control teams of Bajaj Finance Ltd, Bajaj Allianz Life Insurance Co. Ltd,  and with cases ranging from scam loan calls, online frauds, call center frauds. Being a key player in the financial services and financial spaces, the safety and protection of borrowers and policyholders are considered.

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