CredAvenue changes its name to Yubi.

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The Indian debt marketplace CredAvenue has rebranded as Yubi. The new brand reflects the company’s long-term goal of becoming omnipresent in the debt ecosystem, an invisible infrastructure layer powering credit globally and ensuring frictionless access to capital.

The new brand will be reflected in every customer touchpoint, including its website, social media handles, and existing product lines. Yubi will provide a richer, more consistent brand experience to help its customers ‘Go Get Great.’

With two major acquisitions in the last six months, the company is rapidly expanding and may eventually move beyond credit. In line with its strategic goals, the name Yubi and the refreshed brand will enable the company to capitalize on the power of an iconic and global brand.

The company meets the needs of borrowers and investors through five rebranded platforms, with the potential launch of YubiBuild, the company’s yet-to-be-launched real estate and infrastructure vertical:

YubiLoans: India’s largest corporate loan marketplace for businesses and banks, providing a streamlined digital experience that speeds up the loan process from origination to disbursement by five times.

YubiCo.Lend: India’s largest co-lending platform, trusted by the lending ecosystem to discover, go live and collaborate with multiple partners through simple one-time API integration.

YubiInvest: The leading Fixed Income Investment platform in India for bond issuance and investment by institutional and retail investors.

YubiFlow: A fully integrated and user-friendly supply chain finance platform that provides trade financing solutions to lenders and corporations looking to strengthen their channel partner ecosystem.

YubiPools: An end-to-end securitization management system for banks and non-bank financial companies that provides unparalleled efficiencies and a data-driven approach to ABS deal-making.

“This is an exciting transformation and a solid foundation for our business’s ever-changing nature,” said Gaurav Kumar, Founder, and CEO of Yubi. Yubi represents the start of our global ambitions as we prepare to open our first international office in the UAE, marking our successful debut in the MENA region.

“Another reason for the brand identity change stems from our conversations with customers and other stakeholders about how technology integration remains one of the key deterrents in the advancement of digital finance due to data security concerns around financial information.” We intend to bridge this trust gap, and we are confident that by humanizing the brand, we will be able to further build our platform, which thrives on new opportunities for people and businesses alike,” Kumar said.

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