Crux Intelligence- a next-generation business intelligence company launched by Fractal


NEW YORK, July 14, 2021 (GLOBE NEWSWIRE) – Fractal, (, a global provider of artificial intelligence and advanced analytics solutions for Fortune 500® companies, today announced the formation of Crux Intelligence, a new provider of comprehensive advanced analytics products. Crux Intelligence combines machine learning (ML) and natural language processing (NLP) technologies to make it easier for mid-to-large-sized companies to extract insights and business intelligence from their data. Crux Intelligence is strengthened by the AI products and services recently acquired by Fractal.

In a data-driven economy, companies must compete not only on the depth and richness of their data but also on the speed with which they can turn analysis into action. Crux Intelligence’s new suite of advanced analytics tools helps companies in logistics-intensive industries such as consumer goods, insurance, finance and retail optimise key performance indicators and proactively identify outliers and bottlenecks.

According to Kathy Leake, CEO of Crux Intelligence, their new extended analytics solutions make it easier and faster than ever for enterprise customers to gain immediate insight into their performance and develop a culture of informed decision-making. With Fractal’s support and the additional AI-focused resources assembled, Crux is well-positioned to deliver advanced data analytics tools for years to come.

Crux Intelligence will help in simplifying the work of enterprise data analytics users, such as innovation, revenue and knowledge managers, by enabling automatic identification of changes in key business performance indicators. Crux Intelligence’s NLP/ NLQ capabilities allow customers to enquire about their data in simple, understandable language, putting the power of data analytics at the fingertips of every user.

Fractal has raised more than $300 million from private investors and has supported more than 100 Fortune 500 companies with its AI, data and analytics-focused operations. Fractal has invested in the development of AI-focused products such as 1) Crux Intelligence, an AI-based BI, 2), which helps radiologists make better diagnostic decisions, 3), which improves investment decisions, and 4), which detects anomalies in high-frequency data. Fractal employs more than 2,300 people in 16 offices worldwide, including the US, UK, Ukraine, India and Australia.

About Crux Intelligence
Crux Intelligence is a next-generation business intelligence company that will help in eliminating friction between business leaders and their data. Through a combination of advanced artificial intelligence, cloud-based design and a sophisticated user interface.

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