Dentsu – Integration of iProspect and Vizeum


Under the iProspect banner, To create a new, future-focused, end-to-end global media agency, Dentsu has announced its plan to integrate iProspect and Vizeum. By merging these two agencies, Dentsu will put together Vizeum’s media management and preparation, storytelling, and identity building skills with iProspect’s multimedia experience, customer awareness, and performance mentality. The new iProspect media agency would draw on the larger range of Dentsu technologies, giving consumers the ability to create tailor-made and specialist teams of support from across the network seamlessly. Customers will gain access to comprehensive new perspectives from the audience, integrated and more efficient tactics, market-leading preparation and activation, and unprecedented customer success. Global President Amanda Morrissey will oversee the new iProspect entity, putting together more than 8,000 media and performance professionals across 93 primary global markets.

Amanda Morrissey, iProspect’s newly named Global President, had been working behind the scenes on a merger strategy that involved running a series of consumer seminars to find where the merged entity could help address a demand void. Morrissey said that this integration is part of a business-wide initiative to combine Dentsu agency labels and simplify the company more broadly, which began in 2019. She continued by saying that iProspect is designed at the intersection between brand and performance for consumers. They think brand drives performance, and brand drives performance. They no longer exist in an ecosystem where it is possible to prepare and purchase these items separately. Through a combined prism, they would look at market and brand priorities, bringing faster success for their consumers.

Peter Huijboom who is the Dentsu International Global Chief Executive Officer of Media and Global clients, said that their mission at Dentsu is to help their customers make positive progress and succeed in a world of transition. Since they know humans better than anybody else, they have human-centered solutions that fuel their customers’ success and good community.

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