Dentsu Webchutney, the digital-led creative agency from the house of Dentsu India, has continued its run because of the highest-scoring Indian agency at Cannes Lions second year during a row. The agency topped the charts with 6 metals & 16 shortlists. This time, they need to beat their previous record with 20 shortlists and seven Lions.
The firm has won 3 Silver & a couple of Bronze for ‘The 8-Bit Journo’ campaign within the Direct Lion, Creative Strategy, Mobile Lions & Digital Craft categories. For the ‘World’s Most Reported Trailer’ campaign, the agency has bagged 1 Silver within the Entertainment category. Additionally, Dentsu Webchutney has also grabbed a Bronze for ‘The wife Recipes’ campaign within the Creative eCommerce category.
Opinion on the achievement, PG Aditiya the NCD, Dentsu Webchutney said that “This year’s Cannes Lions is perhaps our most meaningful one yet. an enormous round of applause for our teams across the country, both past and present, & gratitude to our clients who’ve shape-shifted the status-quo of Indian creativity at a worldwide level, with us. And best wishes to the teams behind all the winning work from India.”
Sidharth Rao the CEO of dentsumcgarrybowen (dentsuMB) India added, “2019 showed us Webchutney was capable of creative excellence at the very best level. 2021 showed it had been about doing it consistently – the wins this year have firmly planted the ‘new normal’ of what Webchutney’s Polaris as the workplace is. The agency is home to some incredible talent and maybe a shining example of what the dentsuMB group of agencies and Dentsu India itself wants to face for.”
For the record, Dentsu India covered an overall 22 shortlists & 7 Lions at Cannes Lions 2021. Dentsu Webchutney has 20 shortlists within the Creative Strategy Lions, Direct Lion, Media, Digital Craft, Entertainment, Brand Experience & Activation, Creative eCommerce Lions, and Mobile Lions categories. Meanwhile, Taproot Dentsu has secured 2 shortlists for its heart-warming Pooja Didi Campaign for Facebook within the Film Craft and Film Lions categories.
Talking about the triumph, Anand Bhadkamkar the CEO of Dentsu India said, “22 shortlists and seven Lions at Cannes this year! What an incredible achievement to flaunt. the popularity is merely a testament to the very fact that Dentsu India is steadily emerging into becoming one among India’s greatest creative powerhouses. Dentsu Webchutney and Taproot Dentsu have already established a huge benchmark for everybody within the network and several across the industry with their superlative and consistent performance.