The WPP was initially named the foremost Creative Company of the Year at the Cannes Lions International Festival of Creativity 2021. WPP collected a complete of 190 Lions, including a 12 Grand Prix, Titanium Lion, 28 Gold, 57 Silver & 92 Bronze, with winners representing 38 different countries.
The award is predicated on the accumulated points total from agencies within each company. It’s the primary time, WPP has won the company of the Year award since 2017, & reflects investment in creative talent as part of WPP’s strategy for growth.
Ogilvy was the best performer, with 8 Grand Prix and a Titanium Lion for work, including Stevenage Challenge (DAVID) & Moldy Whopper (DAVID & INGO) for Burger King; Courage is gorgeous for Dove (the moving tribute to front-line workers featuring the faces of healthcare professionals, etched with the marks from long hours in protective equipment); and Naming the Invisible by Digital Birth Registration for Telenor Pakistan.
WPP winners and shortlisted entries came from every part of the corporate, and from across its agencies. The AKQA’s H&M Loop, a pioneering in-store trash system created to motivate a more sustainable approach to clothing among consumers, picked up a Grand Prix for Design, as did Superunion’s stunning work for sustainable packaging brand Notpla. VMLY&R’s ingenious ‘I Am for Starbucks’, which created a secure space for trans people in Brazil to possess their names legally changed, was awarded the Glass Lion for Change. Degree Inclusive by Wunderman Thompson for Unilever, the adaptive deodorant for people with upper limb disabilities or visual defects, was an Innovation Grand Prix winner.
Mark Read, CEO, WPP, said, “A huge many thanks to all or any our amazing people, agencies, and clients, who are those who earned this accolade. What numerous of the winners at this year’s Cannes had in common was a commitment to harnessing the facility of creativity to cause change for the higher within the world. My ambition for WPP is that we are referred to as the world’s most creative organization and one that uses its creativity to create better futures for our people, planet, clients, and communities. Becoming the foremost creative company in our industry may be a good place to start.”