Efficacy Worldwide bags media mandate for Kohler India


 Efficacy Worldwide, a marketing and communications firm, has been named the Agency-of-Record (AoR) for Kohler India. After a multi-agency pitch for the offline media, the mandate was chosen. The partnership will provide Kohler’s with an advertising and marketing strategy with a new angle and assist the company in looking at fresher prospects to successfully target wealthy and aspirational consumers.

Efficacy Worldwide, with its headquarters in Gurgaon, offers its clients years of combined experience and solid media networking skills. Its employees provide unmatched capabilities in delivering a range of media campaigns thanks to the interaction of technology and digitalization.

The lifestyle brand in the bathroom and kitchen market, Kohler India, has chosen Efficacy Worldwide as its Agency-of-Record (AoR). After a multi-agency pitch for the offline media, the mandate was chosen.

According to Efficacy Worldwide press release, “The association will bring a fresh perspective to Kohler’s advertising and marketing strategy and will assist the brand to discover newer ways to effectively target the affluent and aspirational consumers.” Elie India, an electric vehicle manufacturer with over 81 years of history in the automotive industry, has chosen marketing firm Efficacy Worldwide, an integrated marketing communication agency, to handle all of its communication needs. Efficacy Worldwide, located in Gurgaon, provides by utilizing its own SSP, DSP, and exchange to manage digital advertising for numerous businesses in an efficient manner, technology is integrated into advertising. The integrated marketing communication firm Efficacy Worldwide has been given the task of managing Focus Fitness’ social media accounts. The latter provides SPA and sauna solutions, fitness equipment, designs for fitness modules, and children’s play areas, among other fitness-related services.

 In the Indian market for sanitary equipment, Kohler is already the brand that is most admired and highly recommended abroad. According to Kohler India’s Head of Marketing, Parveen Gupta, “Efficacy’s innovative thinking and tech-enabled delivery options will make us the brand of choice for all consumers who aspire to have best-in-class bathrooms.”

We are incredibly happy to have partnered with Kohler India. Because of our partnership with Kohler India, Efficacy will be better able to influence dialogues in the developing luxury sector and establish thought leadership there. Both parties will benefit from our special marketing solution, according to Vishnu Sharma, founder, and CEO of Efficacy Worldwide.

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