‘Fair Price Promise’ Malabar Group launches new Campaign


Malabar Gold and Diamonds, One of the world’s largest gold and diamonds retailers with 260 retail units stretched over 10 countries. Malabar Gold is well known for its unsettled quality and offering designs of international standards.

 The trust they have been serving for the last thirty years has taken to a next phase in the pandemic period. With short-term offers and well-organized structures, Malabar Gold and Diamonds is providing more meaningful services to the markets, especially for the Indian Markets, since the pandemic has struck quite hard as compared to other counties.

82.5 Connections, an agency well-known for its Indian Pedigree and award-winning campaigns recently launched a campaign showcasing the fair pricing policy followed by Malabar Gold and Diamonds in the pandemic period.

The campaign designed by 82.5 Connections focuses on the perks of standardized pricing. Throughout the campaign, they ultimately focus on the ‘Fair price promise’ to ensure the Indian markets the firm is strictly following the international norms and making available at reasonable prices without compromising the quality.

The campaign followed by an Ad staring Bollywood actor Anil Kapoor, speaks about the reasonable charges on the making price and stresses the supporting line ‘For Everyone. Everyday. Everywhere’, that proves not only in the booms periods but also in the difficult phases also. The campaign launched in TVCs along with printing, radios, and the digital medium.

Commenting on the new launch, Mr. M.P Ahmad, Chairman, Malabar Group said, the Indian markets are offered several offers and discount prices, which he consumers’ gest confused and thought of whether they are getting a fair deal for the money they are spending. We strongly stand for our consumers and to get them out of the conundrum. That is the aim we tirelessly work for keeping the ‘Fair Price Promise’ and we did it, continue to do as well. It speaks about the provision of keeping the price details bit by bit transparent and to give a fair price for ‘Everyone. Everyday. Everywhere’.

Sangeetha Sampath and Ravi Cherussola (Creative Directors, 82.5 Communications Bangalore) said, ‘It is a proud moment for us to get associated with such an iconic brand. The film is an elevated version of fair pricing and impactful to receive more attention. It is a great pleasure for us to work with Malabar Group’.

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