To celebrate the special month of love with a sweet gesture, Havmor Ice Cream has launched its new #DessertOfLove digital campaign. The company has collaborated with famous influencers and launched a campaign on Instagram using the ‘Heartbeat Ice Cream Cake’ as its new update. This item has gathered conversations and love among customers for its heart-shaped look and delicious taste since its launch last year.
The brand has connected 20 leading influencers with their #HeartbeatChallenge edition, where they are starting a movement via a transition video. In the video, influencers invite their fanbase to celebrate the spirit of love with the freshly released ice cream cake by Havmor. As the heart-shaped red-velvet ice cream cake is one of its kind and makes itself a sign of love, this product fits the occasion correctly. The campaign also tries to break the traditional ‘couple love’ and clearly conveys that anyone should appreciate the ‘Heartbeat Ice Cream Cake’. During this special season, it also gives consumers who enjoy unusual gifting concepts an enticing new choice for their friends and loved ones.
In Ahmedabad, Havmor began an on-ground activation. A heart-shaped installation of their specially curated ‘Heartbeat Ice Cream Cake’ offering, standing 25 feet tall on the spectacular and scenic Sabarmati Riverfront, has been installed by the brand. From 10-14 February, this monumental installation is available to everyone and is a perfect selfie place to draw a wider audience’s interest.
Shekhar Agarwal, Head of Marketing said about the newly launched campaign,” Our campaign seeks to break up the clutter with an inclusive message and a special product idea around the month of love. The campaign #DessertOfLove promotes love in all aspects, moving beyond the traditional romantic notion of love for couples. In addition, desserts are considered a sign of passion, happiness, and celebration worldwide and shoppers are actively searching for ideas ‘out of the box’ to commemorate special occasions. Our ‘Heartbeat Ice Cream Cake’ is the first of its kind in the world and it is a beautiful token of love with its heart-shaped design.”
To surprise its patrons from all age classes and give them a cause to celebrate, Havmor has never left any stone unturned. So, this month, party with your family and friends and enjoy a mouth-watering treat with Havmor’s Heartbeat Ice Cream Cake.